The School of Humanities and New Media offers three undergraduate programs, namely Chinese Language and Literature, History (Teacher Education Orientation), and Internet and New Media.
I. Program Overview
- National First-Class Undergraduate Program: Chinese Language and Literature
- Provincial First-Class Undergraduate Program: History
- Special Program Approved by the Ministry of Education of the People`s Republic of China: Internet and New Media
II. Program Introductions
(I) Chinese Language and Literature (Teacher Education Orientation)
1. Characteristics of Talent Cultivation
- Foundation-oriented and Local Service-oriented
Adhering to a foundation-focused approach and committed to serving local development, the program has actively integrated with local communities. It aligns its curriculum design and talent training models with local needs, having nurtured nearly 20,000 high-level talents for basic education who have rooted themselves in local areas.
- Culture-driven and Multi-dimensional Interaction
The program cultivates reserve talents dedicated to the inheritance and innovation of Jingchu Culture. It actively explores, researches, and promotes Jingchu Culture, offering specialized courses related to this cultural tradition.
- Interdisciplinary Integration and Practical Competence Enhancement
Focused on fostering interdisciplinary talents with outstanding comprehensive abilities, the program fully integrates resources from disciplines such as History and Journalism. It offers practical courses to strengthen students' hands-on skills.
2. Core Courses
Introduction to Literature, Ancient Chinese Literature, Modern Chinese Literature, Contemporary Chinese Literature, Foreign Literature, Introduction to Linguistics, Ancient Chinese, Modern Chinese, Writing Studies, etc.
3. Career Prospects
After graduation, students can pursue careers in teaching, publicity, and management in various schools, Party and government organs, as well as enterprises and public institutions.
For the Talent Training Program of this major, please refer to the school’s official website:
Talent Training Program for Chinese Language and Literature Majors (Admitted in 2021) - School of Humanities and New Media, Yangtze University:http:/info/1014/4491.htm
(II) History (Teacher Education Orientation)
1. Characteristics of Talent Cultivation
- The Collaborative Talent Cultivation Model Runs Through the Whole Process
University-local cooperation, university-enterprise cooperation and inter-university cooperation are integrated into the entire talent training process. During their studies at school, students can be recommended by the university to carry out internships and practical training in government departments, enterprises and public institutions, as well as primary and secondary schools.
- Distinctive Features in Teaching and Research of Jingchu Culture
It has co-established the Jingchu Culture Research Center (a key provincial research base for humanities and social sciences) with the Jingzhou Museum, which serves as a teaching and research base for students. The program has presided over 7 national social science fund projects related to Jingchu Culture and published 3 series of Jingchu Culture Research Books, totaling 24 volumes.
- Prominent Brand Effect in Social Services
A large number of graduates have become high-level local history teacher talents, providing teacher support for the development of basic education in Hubei Province.
2. Core Courses
Chinese History, World History, Selected Readings of Chinese Historical Texts, Historical Philology, Introduction to Historiography, Introduction to Chu Culture, History of the Chu State, Special Research on Chu State Art, Research on Intangible Cultural Heritage, Art and Archaeology, etc.
3. Career Prospects
After graduation, students can engage in teaching, research, exhibition, publicity and management work in various schools, archaeological and cultural relic institutions, state organs, enterprises and public institutions.
For the Talent Training Program of this major, please refer to the school’s official website:
Talent Training Program for History Majors (Admitted in 2021) - School of Humanities and New Media, Yangtze University,http:/info/1014/4492.htm
(III) Internet and New Media
1. Characteristics of Talent Cultivation
Relying on Hubei Province’s Jingchu Excellent Journalism Talents Collaborative Training Program and responding to the national strategic demand for "media convergence", the program cultivates applied journalism talents with firm Marxist beliefs, profound humanistic literacy, solid professional media skills, as well as strong social practice capabilities and academic innovation capabilities.
2. Core Courses
Marxist View of Journalism, History of World Journalism and Communication, New Media and Society, Network Communication, Public Relations, Digital Multimedia Content Creation, Digital Media Application Technology, Interactive Design, Advertising Planning and Creativity, Short Video Creation and Practice, etc.
3. Career Prospects
After graduation, students can engage in activity innovation, media planning, video program planning, directing, production, integrated marketing, media public relations and other work in internet companies, content creative institutions, new media departments of traditional news and publishing organizations, and online communication departments of government agencies, enterprises and public institutions.
For the Talent Training Program of this major, please refer to the school’s official website:
Talent Training Program for Internet and New Media Majors (Admitted in 2021) - School of Humanities and New Media, Yangtze University,http:/info/1014/4495.htm
(IV) History (Excellent Teacher Program)
1. Characteristics of Talent Cultivation
Responding positively to the Jingchu Excellent Teacher Program and the rural revitalization strategy, the program leverages the university’s national and provincial-level teaching and research platform resources, such as the Chu Culture Research Center, the Intangible Cultural Heritage Research Center (Yangtze University), and the Jingzhou Museum. Through the university-middle school collaborative talent cultivation mechanism, it cultivates targeted employment undergraduate normal students majoring in History.
Compared with regular classes, it offers additional featured courses including Chu History, Cultural Relics, and Rural Education, strengthening students’ sense of mission to serve local basic education. The credits for teachers’ ethics practice account for over 30% of the total credits required for graduation.
The Jingchu Excellent Teacher Program is a special enrollment program, admitted in the early undergraduate admission batch. It adopts separate application forms and independent score lines. During their studies at our university, normal students enrolled in this program are exempt from tuition and accommodation fees, and the university provides living allowances.
2. Core Courses
Chinese History, World History, Historical Philology, Teachers’ Oral Language, Teachers’ Calligraphy, Rural Revitalization Education, Introduction to Chu Culture, History of the Chu State, Special Research on Chu State Art, Research on Intangible Cultural Heritage, Art and Archaeology, etc.
3. Career Prospects
After graduation, students will be arranged to teach in primary and secondary schools in the designated counties under the prefecture-level city (prefecture) specified in their signed agreements, in accordance with the assessment and placement plan formulated by that prefecture-level city (prefecture).
